Focal glow
Focal glow brings contrast and emphasis, directing attention and shaping a space’s narrative. This intentional lighting technique highlights key elements, creating depth and guiding the observer’s focus.

Lighting with Purpose
Focal glow introduces a dynamic layer of light, emphasising specific features and creating visual hierarchies within a space. By directing attention, it enables light designers to tell compelling stories and intentionally elevate the atmosphere.
Guiding the eye
Focal glow uses directional lighting to highlight key elements within a space. By varying the intensity and positioning of light, designers guide the viewer’s eye through the environment, drawing attention first to brighter areas and then allowing it to flow naturally to subtler details. As the eye is instinctively drawn to brightness, designers can control the viewer’s journey through the space and ensure that key features stand out.
Image caption: Directional lighting highlights focal points such as seating or workspace areas, drawing attention where it matters most.

“Focal glow is highly intentional in that it directs the attention of the observer and by doing so, it can tell the story the designer intends to convey.” Richard Kelly - photo courtesy of the International Association of Lighting Designers (IALD)

A flow for the viewer
Focal glow helps create a seamless flow for the observer, highlighting areas of importance while dimming less significant ones. This contrast establishes a hierarchy that is easy to comprehend. When applied thoughtfully, focal glow creates a visual narrative that is neither overwhelming nor diluted, enabling designers to communicate their intent clearly and effectively.
Image caption: An illustration showing how focal glow can guide the viewer’s focus within a space, creating a visual flow from key highlights to less significant surroundings.