Petterssonrudberg is an interdisciplinary design and architecture consultancy working with projects on various scales. Dynamic architect duo Lars Pettersson and Morgan Rudberg design smaller objects, such as furniture and products, up to larger scaled villas, commercial- or industrial buildings. As experienced interior designers they are proud creators of innovative retail concepts for customers such as Whyred and Helly Hansen.
Pettersson and Rudberg have specialized in sustainable design, with the aim of finding the social- and ecological solution in every project.
”80 percent of a product’s environmental impact is decided in the design process. The design affects everything – from material to production methods and recycling. With a well thought out design strategy it’s a win-win – for environment, society and our customers”, says Lars and Morgan who has experienced a change of attitude in the market:
”Sustainability is a top consideration. Customers embrace the challenge, accepting that the process might be a little bit more complex. That was not the case just a few years ago.”
By focusing on materials, they often find new ways of combining innovative design with sustainability benefits.
”When it comes to choosing materials, the truth is often complicated. A material that – at first glance – seems to be a bad choice from an environmental point of view, might end up to be the one that makes sense”, Morgan explains.
One of the latest designs from PetterssonRudberg is Fagerhult's versatile LED-engine Dino. Designed with a circular perspective in mind, this luminaire has the prospect of living many lives.
"A material that – at first glance – seems to be a bad choice from an environmental point of view, might end up to be the one that makes sense." Morgan Rudberg
By combining different sizes, light outputs, colours and shades Dino offers freedom to get the light and expression you strive for, no matter what the project. Dino has its own universe. It’s a whole system with different shades in different materials – textile, glass and metal – that can be combined to fulfil various lighting tasks and to create various moods in almost any application. From a retail shop, to an office, to a comfy hotel room…
The cooperation with Fagerhult has been a mutual process where both parties have had the opportunity to develop and deepen their sustainability design strategies.
”It’s been kind of a ping-pong match – and both sides are winners”, Lars laughs.
”For our part, it was an experience to work on a product with such good environmental properties, as this LED engine is highly energy efficient. Fagerhult is its own producer and supplier of LED modules, meaning we had the chance to design the luminaire’s heat sink. That’s a rare opportunity for a designer”, Lars says.
"Fagerhult is its own producer and supplier of LED modules, meaning we had the chance to design the luminaire’s heat sink. That’s a rare opportunity for a designer." Lars Pettersson
”From Fagerhult’s point of view the cooperation with Lars and Morgan has resulted in a new kind of product and offer”, Peter Björkman, Product manager at Fagerhult says.
”With Dino, we can meet customer’s needs for flexible and decorative luminaires that are easily adapted to creative and unique interior designs. It’s been a fortunate non-prestigious project with customer benefits and sustainability as beacons”, Peter continues.
Dino is a powerful light source with a very long life span. At the same time, the cycles for interior concepts are getting shorter as brands and customers demand constant change.
”By adding the possibility of keeping the LED engine and simply change the shade – and by carefully choosing the materials from a recycling perspective – we’ve replaced a linear design model with a cyclical one”, Lars and Morgan concludes.
Long live Dino!
Related News
Fagerhult launches AI tool – suggests the right lens in an instant
Each street, road, and project have its conditions. Standards and regulations generally show the way, but choosing the suitable optics is time-consuming and complex. Fagerhult is now launching a lens guide that uses AI to find the best lens for every scenario – in just a few seconds.At Fagerhult, optics are in constant focus, and a lot of effort and knowledge is put into developing and refining the lenses — to make the lighting along the roads as efficient and sound as possible. However, with more advanced optics, greater complexity, and a growing product range, the choice of lenses also becomes more difficult. “Those familiar with our luminaires and lenses are likely to know which lens and optics to choose to meet specific scenarios. But if you don't have this knowledge, you can now use our AI tool to find out which lenses meet the requirements and provide the best and most efficient solution,” says Henrik Sandqvist, Product and Application Manager Outdoor Lighting at Fagerhult. An accurate guideThe tool is based on predictions and is best used as a complement to Dialux. All the user needs to do is fill in information about pole distance, mounting height, overhang, and road width, as well as which national standards that must be achieved. With one click, the tool presents complete data for three possible alternatives: the most efficient solution, the overall most optimised solution and the solution with the best G class.Henrik Sandqvist states that the results may vary depending on how the products are configured; however, it generally serves as a very accurate guide. Martin Hübert, CAE engineer at Fagerhult's Optics Development, in collaboration with Jönköping University, is behind the tool's development.“We who develop optics sometimes get questions about more complex scenarios, but giving general answers is difficult. However, we know what our lenses could achieve and we always want to offer the best solution for each project. I have previously thought about how we could make light planning easier by making our internal tools more accessible to our customers. In collaboration with the Department of Computing at Jönköping University, the idea of AI came up, and the pieces fell into place,” says Martin Hübert.Two million data pointsThe over two million data points used are split into two parts: one that trains the AI models and one that verifies them. Based on these, a model is created for each parameter you want to predict, and the user gets suggestions on which optic is best for the scenario filled in.“The user then needs to ensure the proposed options in Dialux. Compared to testing one's way between several possible alternatives, this is a significantly more efficient way of working. Many often choose a lens out of habit if it meets the requirements. The lens guide considers a lot of data and always suggests the best lens for each scenario and choice. The matches are at a very high level, and we also see other significant opportunities to work with AI to refine our optics and support our customers in more ways in the future,” concludes Martin Hübert.The lens guide, a part of Fagerhult ConfigureThe lens guide uses AI to make predictions and present three options for your specific scenario when light planning outdoor applications. At launch, the tool can select optics for a two-lane road. There are plans to expand with additional functionality. The lens guide is best used as a complement to Dialux. The tool is part of Fagerhult Configure and can be used by logged-in or non-logged-in users.
Fagerhult launches Control Track Versa – and adds new, sustainable light to office venues
With the launch of the modular and suspended lighting system Control Track Versa, Fagerhult opens up new lighting possibilities in offices and workspaces — for both property owners and their tenants.The new dual track combines indirect and direct, and the VIL luminaire enables 300 lux at the ceiling with just uplight. As each luminaire has its own driver, unlike a 48V system, there is no need for new calculations regarding capacity and planning when rearranging or moving luminaires. “Property owners can easily create their own lighting infrastructure and offer tenants a whole new level of freedom of choice and flexibility. The rail system has been developed with a full focus on the offices and flexible workplaces of the future in mind. We have strived for versatility and forward thinking – and new, circular opportunities for the flexible offices and workplaces of the future,” says Peter Robertsson, Product Manager, Fagerhult. Each luminaire can be easily combined and arranged along the track, and the lighting design can be updated when tenants move in – or want to change the interior or overall aesthetics of the office. “The ease of moving the luminaires along the track means that all products can be used throughout their life cycle. This flexibility also brings a new creative height to architects and lighting designers,” says Peter Robertsson. No matter the ceiling’s height or characteristics, Control Track Versa enables coherent architectural aesthetics and highest lighting quality. With fewer points of installation, the system is easy to install. “Control Track is a long-term investment for any sustainable and forward-looking project. Based on a 230V system, you can add control systems such as Organic Response to lower energy consumption and add extra lighting comfort,” says Peter Robertsson. VIL is a luminaire developed specifically for the dual Control Track. It enables 300 lux and an even and seamless uplight, good lighting comfort and a variety of lumen output options and light temperatures. To add another level of flexibility and simplicity to Control Track Versa, Fagerhult have extended the range with products as Pleiad G4 128 Track, Zkye 55 G2 Zoom Spotlight, Notor 65 Track, and Notor 36 Track with integrated Organic Response sensor.